Marketing

The MSc program in Marketing provides students with conceptual tools and analytical skills for identifying customer needs and for building long-term customer relationships that provide value for all parties involved. The program is designed to serve the multifarious strategic needs of contemporary business organizations. The basic premise of the program is that marketing is not only a function that executes sales management and marketing communication but rather a comprehensive “philosophy” that guides business practice throughout the organization and helps firms and individuals to succeed in the markets. The program offers the breadth and depth of marketing and business knowledge that firms and business professionals need to succeed in the constantly changing global marketplace.

While the program delivers professional skills and capabilities for pursuing a variety of careers in the field of marketing, three main areas of specialization or career paths are offered: consumer marketing and marketing communication; business-to-business marketing and networks; and strategic marketing and marketing management.

Students graduating from the program will be:

• Competitive
• Cooperative 
• Customer-oriented 
• Ready to adapt to new situations; and 
• Strategic thinkers.

Upon graduating from the MSc program in Marketing students are equipped with in-depth business knowledge and professional skills that help them to excel in demanding positions as marketing executives and managers in different branches of business. Similarly, the program also prepares students for attractive positions in various planning, training and consulting jobs.

More information can be found for example here (into.aalto.fi)